Blog: Sales Insights

How To implement A Performance Oriented Culture In an Organization

How To implement A Performance-Oriented Culture In an Organization

Culture is the sum of beliefs, knowledge, experiences, and values obtained by a set of groups of people over a specific period of time through interaction, living, or working together – Millman (2007). Ti chy (1982) stated that organizational culture means a normative glue that holds the overall organization together. In Kotter’s book, they examined 200

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How To Shorten Your Sales Cycle

Sales cycle defined The sales cycle is the amount of contact and time salespeople spend on moving a lead (not having knowledge of what you offer) to a prospect (having knowledge of your product) and finally to an actual buyer of your product or services.  During this time, a potential buyer is made to understand

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Strategies for Integrated Alignment Between Sales and Marketing

How to Integrated Alignment Between Sales and Marketing Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified entity. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales and marketing team alignment makes a lot

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How to Overcome Organizational Inertia

What is organizational inertia? Organizational inertia is the tendency of an organization to react negatively to a strategic internal change by continuing in its previous state of business and approach to matters. Organizational culture and structure are the main determinant factors of resistance to change in an organization.  With the advent of the internet, the

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Sales Academy: How To Effectively Train Your Sales Team

What Is A Sales Academy? A sales academy is a structured process set up by an organization to improve its sales team’s capabilities through sales training. This sales training has a number of modules that will help your salespeople improve their ability to prospect, connect with clients, and handle objections. In addition, it will improve their product

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SalesRuby: Bespoke Training Company In Nigeria

The COVID-19 pandemic has brought about tremendous changes to all industries, there is a huge need for you and your organization to up your game. Bespoke training is one of the major interventions your company needs to plug and play to achieve your revenue target for the year. In this article, we will explain the

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9 Tips to Improve Sales Process Adoption in Your Organization

Sales process adoption is the factor that influences an organization’s performance. “Access to solid processes, robust systems and accurate data are necessary for salespeople to effectively do their jobs, not just in terms of forecast management, but also in nearly all the other activities with which they are tasked.” – CSO Insights Let’s say you’ve

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cold calling

Cold Calling: A Complete Guide to Effective Sales Cold Call

What is cold calling? Cold calling is a deliberate, personalized, unsolicited visit or call made by a salesperson to a prospective client in an attempt to sell. This call or visit should only be done after detailed research of the prospect. Oftentimes, many people miss the distinction between cold calls and telemarketing, but cold calls

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sales process automation

Sales Process Automation: How to Get It Right

Table of Contents What is Sales Process Automation? Sales process automation is the act of automating critical steps in your sales process, mostly by the use of a new tool or technology, to reduce the day-to-day workload on your salespeople and the time spent on individual sales, allowing them to focus on the real selling,

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All You Need To Know About Sales Training

Table of Contents What is sales training? Sales training is a deliberate process of equipping salespeople with skills, knowledge, tools, and attributes to drive revenue growth through a change in behaviour and strategy.  Effective sales training should be holistic, detailed, and aimed at providing the salesperson with the needed skills to perform their sales better,

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B2B Marketing, Marketing Strategy

The new B2B Marketing

B2B marketing is the process of one business marketing its products/services to another business. Business-to-business marketing is needed when one company’s output is required for another company to maintain or improve its operations. B2B marketing is no longer what it used to be. The traditional B2B marketing is becoming outdated. Formerly, marketers engage prospective buyers

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5 Tools To Improve Sales Team Productivity

Sales team Productivity is essential for the revenue growth of every business irrespective of the industry. In this article we will focus on the B2B sales team productivity. The B2B sales industry is a fast-paced one, and a sales team needs to be empowered with modern-day tools to set them up for success. These sales

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How To Attract And Retain Top Talents In Your Organization

The ability to attract  retain top talents and having a talented workforce is a crucial part of the success of any business. Top talents can bring incredible competitive advantage to your organization, which will help you build a strong value proposition and product/service portfolio that will attract customers from around the world. However, being able

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Year End Sales Strategy

Strategies Every Salesperson Can Adopt To Finish The Year Strong

Every November, sales executives all over the world experience a similar feeling of anxiety and dread as they race to meet their yearly objectives. This period for many salespeople may be a difficult one. It can, however, be an ideal time to improve sales abilities, elevate conversations with prospects, and fine-tune strategies for ending the

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How to Build a Sustainable Sales Pipeline

The sustainable sales pipeline is a collection of opportunities with an established need for the product based on some verified activities. It’s typically visualized in CRM as part of the sales funnel. Stages of representation may vary from company to company and sometimes even product to product. The stages, however, are usually pretty standard: Discover

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Handling Objection In Sales

How To Handle Objections In Sales

Being told “No” may be a reality of life for sales people. Sales reps are those who are most likely to hear it. If a rep is handling sales objections the following is how “no” may sound like: “Now isn’t the best time.” “We don’t have the budget” “I’m too busy right now.” “Can I

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3 Principles of closing deals

3 Principles Of Closing Deals

Until you close a deal, you have not sold. In life, one thing separates winners from losers; it is success. Unfair as it may sound, no one ever gets a trophy for a great effort. What gets you a trophy is a closure. Closing is different from selling. Some people sell so well they forget

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Revenue Growth Nigeria

How to Crush H2 Revenue Goals in 2021

As a business leader intentional about making H2 a success, you really need to start looking at steps you can take today (or at worst tomorrow) to close in on your 2021 revenue goals and push deals across the finish line without extending any deals to the next year. More than ever, you need to

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Reasons why Your Sales Team Keep Underperforming

Discover the reasons why your sales team keep underperforming. Managing an organisation can be tough. Managing the sales team can be even more challenging with all the priorities, tasks, pressure from the C-Suite and the stress of hitting projections since the organization’s performance is dependent on that of the sales team. Time again, when we

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