B2B Technology Sales Consulting is Very Necessary for Technology Companies Introduction B2B technology sales consulting is a vital ingredient for success in the dynamic world of Nigerian industries. For technology companies, having the right strategies to drive growth and outshine competitors is essential. This blog post explores the significance of professional B2B tech sales consulting […]
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Culture is the sum of beliefs, knowledge, experiences, and values obtained by a set of groups of people over a specific period of time through interaction, living, or working together – Millman (2007). Ti chy (1982) stated that organizational culture means a normative glue that holds the overall organization together. In Kotter’s book, they examined 200
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How to Integrate Alignment Between Sales and Marketing Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified entity. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales and marketing team alignment makes a lot
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Sales process adoption is the factor that influences an organization’s performance. “Access to solid processes, robust systems and accurate data are necessary for salespeople to effectively do their jobs, not just in terms of forecast management, but also in nearly all the other activities with which they are tasked.” – CSO Insights Let’s say you’ve
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