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Strategies for Integrated Alignment Between Sales and Marketing

Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified entity. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales and marketing team alignment makes a lot of sense, and in most small-sized professional …

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How To implement A Performance Oriented Culture In an Organization

Culture is the sum of beliefs, knowledge, experiences, and values obtained by a set of groups of people over a specific period of time through interaction, living, or working together – Millman (2007). Ti chy (1982) stated that organizational culture means a normative glue that holds the overall organization together. In Kotter’s book, they examined …

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9 Tips to Improve Sales Process Adoption in Your Organization

Sales process adoption is the factor that influences an organization’s performance. “Access to solid processes, robust systems and accurate data are necessary for salespeople to effectively do their jobs, not just in terms of forecast management, but also in nearly all the other activities with which they are tasked.” – CSO Insights Let’s say you’ve …

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