Michael Onyekwere

cold calling

Cold Calling: A Complete Guide to Effective Sales Cold Call

What is cold calling? Cold calling is a deliberate, personalized, unsolicited visit or call made by a salesperson to a prospective client in an attempt to sell. This call or visit should only be done after detailed research of the prospect. Oftentimes, many people miss the distinction between cold calls and telemarketing, but cold calls …

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sales-training

All You Need To Know About Sales Training

Table of Contents What is sales training? Sales training is a deliberate process of equipping salespeople with skills, knowledge, tools, and attributes to drive revenue growth through a change in behaviour and strategy.  Effective sales training should be holistic, detailed, and aimed at providing the salesperson with the needed skills to perform their sales better, …

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