Day: September 29, 2022

How To implement A Performance Oriented Culture In an Organization

How To implement A Performance-Oriented Culture In an Organization

Culture is the sum of beliefs, knowledge, experiences, and values obtained by a set of groups of people over a specific period of time through interaction, living, or working together – Millman (2007). Ti chy (1982) stated that organizational culture means a normative glue that holds the overall organization together. In Kotter’s book, they examined 200 …

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Strategies for Integrated Alignment Between Sales and Marketing

How to Integrated Alignment Between Sales and Marketing Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified entity. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales and marketing team alignment makes a lot …

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organizational-inertia-a-resistance-to-organizational-change

How to Overcome Organizational Inertia

What is organizational inertia? Organizational inertia is the tendency of an organization to react negatively to a strategic internal change by continuing in its previous state of business and approach to matters. Organizational culture and structure are the main determinant factors of resistance to change in an organization.  With the advent of the internet, the …

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Sales Academy: How To Effectively Train Your Sales Team

What Is A Sales Academy? A sales academy is a structured process set up by an organization to improve its sales team’s capabilities through sales training. This sales training has a number of modules that will help your salespeople improve their ability to prospect, connect with clients, and handle objections. In addition, it will improve their product …

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Executive Revenue Insights 2023: Towards Exceptional Revenue Performance

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