Data-Driven Decision-Making: A Game-Changer for Revenue Leaders

INTRODUCTION Revenue leaders in 2024 seek better ways to win the revenue game in their respective markets. To choose one strategy over the other, they often go through a painstaking decision-making process. In most revenue organisations, the decision-making process is mainly based on intuition and experience due to a lack of data-driven operations. By ensuring […]

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Expert B2B Tech Sales Consulting

B2B Technology Sales Consulting is Very Necessary for Technology Companies Introduction B2B technology sales consulting is a vital ingredient for success in the dynamic world of Nigerian industries. For technology companies, having the right strategies to drive growth and outshine competitors is essential. This blog post explores the significance of professional B2B tech sales consulting

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How To implement A Performance-Oriented Culture In an Organization

Culture is the sum of beliefs, knowledge, experiences, and values obtained by a set of groups of people over a specific period of time through interaction, living, or working together – Millman (2007). Ti chy (1982) stated that organizational culture means a normative glue that holds the overall organization together. In Kotter’s book, they examined 200

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Strategies for Integrated Alignment Between Sales and Marketing

How to Integrate Alignment Between Sales and Marketing Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified entity. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales and marketing team alignment makes a lot

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Sales Academy: How To Effectively Train Your Sales Team

What Is A Sales Academy? Sales academy is a structured process set up by an organization to improve its sales team’s capabilities. This is done through sales training. This sales training helps your salespeople improve their ability to prospect, connect with clients, and handle objections. In addition, it will improve their product knowledge, their selling skills, their

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9 Tips to Improve Sales Process Adoption in Your Organization

Sales process adoption is the factor that influences an organization’s performance. “Access to solid processes, robust systems and accurate data are necessary for salespeople to effectively do their jobs, not just in terms of forecast management, but also in nearly all the other activities with which they are tasked.” – CSO Insights Let’s say you’ve

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