Day: July 22, 2022

Sales Enablement Explained

Sales enablement is the ongoing strategic process of giving sales professionals and sales teams the content, coaching, training, and technology they need to sell effectively. Effective sales enablement processes and tools set sales reps up for success by simplifying the sales process: prospecting, engaging, questioning, and actual sales. Have you ever imagined a sales process …

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Strategies for Integrated Alignment Between Sales and Marketing

Sales and marketing alignment is a shared system of communication, strategy, and goals that enables marketing and sales to operate as a unified entity. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Sales and marketing team alignment makes a lot of sense, and in most small-sized professional …

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